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the
future

For more than 40 years, IDEO has helped the world's leading organizations make the future. Find out how design can set you apart, help you grow, and solve your toughest challenges.

Breakthrough Products >

From Barbie's Playhouse to supersonic jets

Strategic Futures >

From electrified fleets to plastic-free packaging

Creative Capabilities >

From catalytic mindsets to
innovation labs

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